Double glazing company fined £150,000 for breach of Privacy Electronic Communications Regulations

Superior Style Home Improvements Ltd (Superior Style) has been fined £150,000 by the Information Commissioner's Office (ICO) for failing to comply with Regulation 21 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003/2426) (PECR).

Superior Style made marketing calls totalling 518,771 to individuals registered on the Telephone Preference Service. These calls were illegal and represented 61% of the total marketing calls made by Superior Style during an eleven month period.

In addition to the fine, the ICO also issued an enforcement notice requiring Superior Style to cease and desist from making illegal marketing calls.

The case is a reminder of the need for companies to understand who they are calling as part of their marketing strategy and that the ICO is willing to act where there is such blatant breach of PECR.

You can contact Torion Bowles to discuss this case further by calling 023 8071 7455 or email torionbowles@warnergoodman.co.uk. 

This article has been published as part of the latest issue of our Commercial Brief, detailed within the In Brief section. You can view the other In Brief articles below:

• Scope of personal data erasure right not applicable worldwide
• Validity of notice of assignment stating unverifiable assignment date challenged
• Your rival's products: be careful what you say - summary judgment for claims in defamation and malicious falsehood
• What does failure to attend trial actually mean?

ENDS

This is for information purposes only and is no substitute for, and should not be interpreted as, legal advice. All content was correct at the time of publishing and we cannot be held responsible for any changes that may invalidate this article.